As a Principal User Experience Researcher, I hone my skills around two central pillars: doing the work and showing impact.
The research work I do is focused and purposeful. I take the time to fully understand the scope of projects and the underlying needs of stakeholders. I craft research questions with the actionable outcome in mind. I listen actively to truly and deeply understand the nuances of every point that a participant makes. I collate, separate, classify, organize, and triangulate data in a meaningful manner to discern the insights the team needs.
The impact from my work is across business units and across time horizons. I empower product teams to prioritize the problems with the highest business value and user benefit. I drive alignment across cross-functional teams and business units to reduce duplicate work. I foster trust and relationship with key stakeholders to build a coalition of support that drive long-term change and innovation within the organization.
RECENT WORK
Mapping of recent projects
Demonstrating value of research to skeptics
Unifying GenAI efforts through research
Pinpointing Product-Market Fit
Helping mentees overcome self-doubt
Enabling UX team to tackle complex domains
Aligning product integration across multiple siloed teams
Unifying GenAI efforts through research
THE WORK
Leveraged both formal and informal research methods to collect comprehensive insights on GenAI from a variety of internal and external sources
THE IMPACT
Connected siloed efforts within the company and ensured products and services on GenAI are robust and aligned with customer needs
Fostered trust with the Product Management team, establishing a foundation for open and collaborative relationships
Pinpointing Product-Market Fit
THE WORK
Spearheaded a complex, strategic research initiative that required development of technical domain expertise to uncover product-market fit and to communicate potential opportunities
THE IMPACT
Overcame reservations and misconceptions about the role of UX research in strategic decision-making
Laid the groundwork for future acceptance of similar strategic initiatives from the UX team within the organization
Demonstrating value of research to skeptics
THE WORK
Proactively identified and addressed a significant issue that affected both internal stakeholders and customers through mixed-methods research
THE IMPACT
Transformed skepticism from stakeholders into support for a research-driven approach
Reshaped the quality team's approach to improving product quality, shifting focus from "customer error" blame to proactive design solutions that enhance user experience
Aligning product integration across multiple siloed teams through workshops
THE WORK
Organized and led alignment workshops to establish a single source of truth and to enhance collaboration across 30+ stakeholders
THE IMPACT
Transformed a fragmented and disjointed process into a cohesive and unified effort across multiple teams
Enabling designers and researchers to tackle complex technical domains
THE WORK
Proactively identified and addressed a technical knowledge gap for the UX team to better contribute to product development
THE IMPACT
Empowered a more effective team collaboration environment between UX team and cross-functional stakeholders
Helping mentees overcome self-doubt and move to self-discovery
THE WORK
Provided 4 structured talks and 500+ one-on-one mentoring sessions to address patterns of self-doubt and inadequacy among mentees
THE IMPACT
Inspire and lead within the UX community, fostering a healthier, more empowered community of UX professionals
OLDER WORK
Examples of older projects not constrained by NDA.
Freedom Trail Wayfinding
EXPLORATORY RESEARCH
Why do visitors get confused when they are navigating the Freedom Trail?
Red Cross Volunteer Experience
INFORMATION ARCHITECTURE
How to make it easier for Red Cross volunteers to find training information and sign up for shifts?
Museum Websites Usability
EVALUATIVE RESEARCH
Does the usability of the museum website impact people’s willingness to visit museums?