RECENT WORK

Mapping of recent projects

INDIVIDUAL IMPACT ORGANIZATIONAL IMPACT
PRODUCT FOCUS PROCESS FOCUS
Research value demonstration

Demonstrating value of research to skeptics

GenAI efforts

Unifying GenAI efforts through research

Product-Market Fit

Pinpointing Product-Market Fit

Mentee guidance

Helping mentees overcome self-doubt

UX team enablement

Enabling UX team to tackle complex domains

Product integration

Aligning product integration across multiple siloed teams


 

Unifying GenAI efforts through research

THE WORK

  • Leveraged both formal and informal research methods to collect comprehensive insights on GenAI from a variety of internal and external sources

THE IMPACT

  • Connected siloed efforts within the company and ensured products and services on GenAI are robust and aligned with customer needs

  • Fostered trust with the Product Management team, establishing a foundation for open and collaborative relationships

Pinpointing Product-Market Fit

THE WORK

  • Spearheaded a complex, strategic research initiative that required development of technical domain expertise to uncover product-market fit and to communicate potential opportunities

THE IMPACT

  • Overcame reservations and misconceptions about the role of UX research in strategic decision-making

  • Laid the groundwork for future acceptance of similar strategic initiatives from the UX team within the organization

 

Demonstrating value of research to skeptics

THE WORK

  • Proactively identified and addressed a significant issue that affected both internal stakeholders and customers through mixed-methods research

THE IMPACT

  • Transformed skepticism from stakeholders into support for a research-driven approach

  • Reshaped the quality team's approach to improving product quality, shifting focus from "customer error" blame to proactive design solutions that enhance user experience

 

Aligning product integration across multiple siloed teams through workshops

THE WORK

  • Organized and led alignment workshops to establish a single source of truth and to enhance collaboration across 30+ stakeholders

THE IMPACT

  • Transformed a fragmented and disjointed process into a cohesive and unified effort across multiple teams

Enabling designers and researchers to tackle complex technical domains

THE WORK

  • Proactively identified and addressed a technical knowledge gap for the UX team to better contribute to product development

THE IMPACT

  • Empowered a more effective team collaboration environment between UX team and cross-functional stakeholders

Helping mentees overcome self-doubt and move to self-discovery

THE WORK

  • Provided 4 structured talks and 500+ one-on-one mentoring sessions to address patterns of self-doubt and inadequacy among mentees

THE IMPACT

  • Inspire and lead within the UX community, fostering a healthier, more empowered community of UX professionals


 

OLDER WORK

Examples of older projects not constrained by NDA.

Freedom Trail Wayfinding

EXPLORATORY RESEARCH

Why do visitors get confused when they are navigating the Freedom Trail?

Red Cross Volunteer Experience

INFORMATION ARCHITECTURE

How to make it easier for Red Cross volunteers to find training information and sign up for shifts?

Museum Websites Usability

EVALUATIVE RESEARCH

Does the usability of the museum website impact people’s willingness to visit museums?